The Media Awareness Network of Canada listed the following as the major concerns with advertising:
• Media Violence: how and why violence is used by the entertainment industry
• Media Stereotyping: media portrayals of ethnic and visible minorities
• Online Hate: ways in which people use the Internet to promote their agenda
• Information Privacy: how the Internet and electronic commerce have created challenges for the protection of personal information.
• Media and Canadian Cultural Policies: overview of the government and industry initiatives undertaken to protect and promote Canadian culture, and to ensure a domestic and international market for Canadian cultural products.
Of the major concerns, the one that caught my attention was media stereotyping. Media stereotypes are inevitable because stereotypes may be used to transmit messages in a manner that consumers can understand quickly and without much thought needed.
