Advertising Realistic Images

People begin to believe that the images portrayed in the media are real and ,therefore, are what people should look like or act like. This means that people who lack media literacy will feel a need to imitate the images or strive to obtain items similar to those in advertisements. Yes, using provocative images will attract peoples' attention, but they also objectify women (and in some cases men). The people at Dove Cosmetics decided to fight this objectification and began a marketing campaign to search for real beauty.